I have never really paid that close attention to the Tostitos logo before to see the figures within in it. I like this imagery because it shows a group of people coming together to have a good time. Having the Tostito chip be the dot of the "I" is fantastic because it makes that "I" unique. The "I" base is also serving as a table with the salsa on top. The typography has a verity of curves and straight lines showing you direction, but also movement throughout the piece. Overall fun and inviting design.
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