I love everything that has to do with sweets! I looked up ice cream logos and came across this. I found this logo very creative. They used the same two colors of brown and tan throughout with the background color of white. This concept is smart because it brings the imagery forward. I like how the typography has a bubbly feel to it because ice cream, in this case gelato, is supposed to be fun and energetic. Also the text isn't straight across which also plays with the nuttiness of the logo. Lastly, the squirrel is brilliant. Having it so that the tail forms the tip of the gelato swirl is a perfect finishing touch. Another thing the squirrel adds to this piece is the body creates the roundness of the gelato. The Nutty Squirrel seems like a very fun place to visit, but its only location is in Washington. Looks like I'll have to plan a vacation.
Source: http://moderndog.com/18/wp-content/uploads/NuttySquirrel1_s.jpg
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