Just Do It!

This image is for a Nike Ad. The purpose of this design is to promote Nike Tennis products. I definitely think that it was a success because it shows a tennis player with the rapid movements they must be able to do to accomplish their event. The ghost trails of the player’s actions indicate the explosive nature of the game. The angles at which the models are in show strength and determination for this sport. The pop in color in both pictures work great with the simple gray scale.  The typography is great because it is in all caps showing bold and toughness. Also having the type in the same pop of color as the athlete ties it all together.

Source: 100 Best In Design .... New York : Graphis Inc., [2012], c2012. Print.