I really enjoy this ad that Heinz Ketchup did! They made it unique by making the bottle sliced into many pieces of tomato. This allows the viewer to move their eyes around the bottle instead of just seeing a perfect bottle. The slices of tomato is a great affect because it looks fresh and rich with flavor. Also having the bottle cap be the top of a tomato is clever. I also like how the ad used a toned down white font at the bottom instead of your basic white. The font is also in lower case, but Ketchup and Heinz (apart from No). Having those two words have capitals shows their importance. Furthermore, the toned down white and lowercase letters make it so the viewer looks right at the tomato slice bottle first.
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