I really enjoy this logo because of the imagery and color palette. The colors of black and white keep it simple so the viewer can easily see the details within the fish. The fish is made up of different eating utensils. I like how the design chose to have the knife in the middle because that is the longest utensil you can use and that is the tallest portion in most fish. The text is clean and clear making it easy to see and the details interesting.
Source: http://maxcdn.thedesigninspiration.com/wp-content/uploads/2012/04/Fish-Food-l.jpg
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